Tags are free marketing labels: Series 3, Series 6 MOTION, limited editions, whatever marketing invents next. Unlike attributes, a tag carries no meaning the system understands. It is just a name, and that is the point. When a new campaign needs a badge on five products tomorrow, you create the label and assign it, no structure required.
They live under Catalog → Product Tags and a tag is a single field, the title.
The two get mixed up because both end up displayed on the product. The split is easy to remember: an attribute is a fact, a tag is a badge.
| Tags | Attributes | |
|---|---|---|
| What it says | Branding, campaign, series | A measurable or comparable fact |
| Structure | Just a title | Type, unit, predefined values |
| Category filters | No | Yes, automatically |
| Key specs list | No | Yes |
| Translated | No, one title everywhere | Yes, per locale |
| Example | Series 6 MOTION | Net Volume: 344 l |
Series naming sits in tags because "Series 6" is not a spec a customer filters by volume or wattage, it is how the lineup is branded. The title is the same in every locale, which fits branding, brand names do not translate.
Tags render as white pill chips at the top of every product page style: the classic hero, the brand hero and the brand showcase. Whatever tags the product carries, in the order they are listed on the product, become the chips.
Order matters. Keep the most important label first, the admin notes that the first tag fills the single tag spot where the design only has room for one.
Tag titles are also written into the search index with every product, so tag-driven filtering and tag rails are ready on the search side whenever the design calls for them.
Creating one takes ten seconds: Catalog → Product Tags → Create New, type the title, save. Assigning happens on the product's Details tab under Tags, a multi-pick relationship where you can also reorder.
The tag's own screen has a Products tab listing every product carrying it. Before renaming or retiring a tag, glance there to see the blast radius.
Renaming a tag updates the chip on every product that carries it, which makes rebrands cheap: rename Series 6 to Series 6 MOTION once and the whole lineup follows.
Deleting is just as global and, unlike attributes, nothing blocks it. Delete a tag and the chip silently disappears from every product that carried it. If a label is being replaced rather than retired, rename it instead of deleting and recreating, the products keep their assignment that way.