Search engine settings live in two places: an SEO tab on every public document, and the SEO Defaults global that fills the gaps. The rule that makes them work together: defaults cover everything, the tab overrides per document. A page with an empty SEO tab is not broken, it simply uses the defaults.
Pages, legal pages, articles, products, categories, career positions and the single pages like the home page all carry an SEO tab. Its core is three fields:
| Field | What it controls |
|---|---|
| Title | The headline in Google results and the browser tab |
| Description | The grey text under the headline, aim for one or two full sentences |
| Image | The card image when the link is shared on social and messaging apps |
Fill these for documents that matter in search, product pages, campaign landing pages, articles. The editor shows a live preview of the Google result and the share card while you type.
Below the core sit the rarely-needed extras: separate overrides for the social share card, a canonical URL for the odd duplicate-content case, and robots switches that tell search engines to skip a document entirely. Leave all of these alone unless someone doing SEO asks for a specific change, a wrong robots switch can quietly drop a page from Google.
Site → SEO Defaults is the safety net: the site name appended to every title, the default description and the default share image used wherever a document's own SEO tab is empty. It also holds the site-wide indexing switches, which stay on for a live site.
Set the defaults once, properly, and every new document is presentable in search from the moment it is published, even before anyone fills its SEO tab.
The second global in this family describes the company itself to search engines: name, legal name, logo, founding date, address. It powers the company panel Google can show and never changes outside of rebrands and office moves. Fill it once, revisit rarely.